Jet Clothing Now Available On Bash

Jet, one of South Africa’s largest value clothing and retail chains, was acquired by TGF in 2020, which purchased approximately 425 stores for R480 million. For a long time, Jet had lagged in the realm of ecommerce. However, this year marked a significant shift as Jet made its debut on BASH, TGF’s online commerce platform.

Jet’s arrival on Bash allows shoppers to effortlessly explore and purchase Jet products with just a few taps, bringing TFG’s vision of providing remarkable omnichannel experiences for its customers closer to fruition.

“We are thrilled about this partnership with Bash, as it not only signifies a significant milestone for Jet but also underscores our steadfast commitment to delivering exceptional value and convenience to our customers,” said Jeannine De Chaud, head of Jet.

Unlike Jet’s competitors like Mr Price, which has been in the ecommerce experience for a while, Jet was relying solely on stores in shopping malls. Since Covid, the ecommerce space has really boomed in South Africa, and this is a move in the right space. In order to compete in the modern market, an online presence is absolutely essential. If you are searching for jet clothing or jet home, you can easily find that on Bash.

“With an impressive 72% of Jet’s apparel sourced locally, this not only fosters increased job creation but also crucial support for South African businesses,” stated Hanan and Jedeikin. “This unique aspect distinguishes Jet from fast-growing local and international online competitors offering affordable fashion. It reinforces our confidence in our ability to effectively compete while championing local businesses and contributing to the growth of our economy.”

Looking ahead, Bash is eager to explore the potential of this partnership and reimagine the shopping experience both online and in-store.